BERRIES FACT SHEET

Scientists have found berries have some of the highest antioxidant levels of any fresh fruits (measured as ORAC), and kale and spinach are the only vegetables with ORAC values as high as fresh, delicious berries. Fresh berries are some of the most powerful (and delicious) disease-fighting foods available.

Anthocyanins
Color pigments in berries that are powerful antioxidants. Blue, purple, and red color has been associated with a lower risk of certain cancers, urinary tract health, memory function, and healthy aging.

Antioxidants
Substances that protect the body by neutralizing free radicals or unstable oxygen molecules, which can damage the cells and are a major source of disease and aging.

Catechins
Catechins are flavonols that support the antioxidant defense system.Catechins found in caneberries are very similar to those found in green tea which studies show may contribute to cancer prevention.

Ellagic Acid
A phenolic compound known as a potent anti-carcinogen which has anti-viral and anti-bacterial properties. Scientists feel ellagic acid plays a major roll in cancer prevention and tumor reversal.

Fiber
A carbohydrate-like substance found only in plants. Dietary fiber helps maintain a healthy
gastrointestinal tract and may help prevent certain types of cancers. It can also help to reduce blood cholesterol levels and lower the risk of heart disease.

Gallic Acid
A potent antioxidant also found in black tea and red wine, shown in tests to inhibit cell proliferation and cell death in prostrate cancer cells.

ORAC (Oxygen Radical Absorbance Capacity)
ORAC (Oxygen Radical Absorbance Capacity) values are a measure of the antioxidant activity. Specifically, it measures the degree and length of time it takes to inhibit the action of an oxidizing agent. Antioxidants inhibit oxidation which is known to have a damaging effect on tissues. Studies now suggest that consuming fruits and vegetables with a high ORAC value may slow the aging process in both body and brain. Antioxidants are shown to work best when combined; the presence of fiber and other plant compounds enhance the health benefit. For this reason, a nutraceutical source is a more viable antioxidant option than that of a dietary supplement.

Phytochemicals
Phytochemicals are naturally occurring antioxidants in plants that add flavor, color pigments and scent, and they are abundant in all types of fruits and vegetables, particularly berries.

Quercetin
A flavonol that works as both an anti-carcinogen, an antioxidant and protects against cancer and heart disease.

Rutin
A bioflavonoid that promotes vascular health, helps to prevent cell proliferation associated with cancer and has anti-inflammatory and anti-allergenic properties.

Vitamin C
A water soluble vitamin that functions as a powerful antioxidant.

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